Hard & Soft Baits

Luhr-Jensen 20' Jet Driver - Purple UV Moon Jelly [5540-020-1503]

20' Jet Driver - Purple UV Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling...

Berkley Gulp! Saltwater Swimming Mullet - 5" - Pearl White [1277492]

Gulp!® Saltwater Swimming Mullet - 5" - Pearl WhiteThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a...

Berkley Gulp! Swimming Mullet 6" - Nuclear Chicken [1519972]

Gulp!® Swimming Mullet 6" - Nuclear ChickenThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a...

Williamson Vortex Speed 300 Jig - 7.25" - 10.5oz - Black Silver [VSJ300BLK]

Vortex® Speed 300 Jig - 7.25" - 10.5oz - Black SilverThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate...

Williamson Vortex Speed 200 Jig - 6.25" - 7oz - Sardine [VSJ200SRD]

Vortex® Speed 200 Jig - 6.25" - 7oz - SardineThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate...

Williamson Vortex Speed 200 Jig - 6.25" - 7oz - Black/Purple [VSJ200BLKPRPL]

Vortex® Speed 200 Jig - 6.25" - 7oz - Black/PurpleThe Williamson Vortex® Speed Jig is one of the most innovative and versatile jigs on the market today. The hydrodynamic design with opposing convex and concave sides allows the jig to rotate...

Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Silver [KSJ280UVSI]

Kensaki 280 Jig - 7.25" - 9-7/8oz - UV SilverThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use...

Williamson Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Chartreuse Glow Zebra [KSJ280UVCGZ]

Kensaki 280 Jig - 7.25" - 9-7/8oz - UV Chartreuse Glow ZebraThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the...

Williamson Kensaki 220 Jig - 6.75" - 7.75oz - UV Silver [KSJ220UVSI]

Kensaki 220 Jig - 6.75" - 7.75oz - UV SilverThe asymmetrical Kensaki cuts water fast with its knife-tip design, allowing it to get deep. The "in line" eyelets stabilize the jig during descent and enhance the fluttering action under the slack line. Use a...

Rapala X-Rap Twitchin Mullet 3-1/8" Purple Chartreuse [SXRTM08PRCH]

X-Rap® Twitchin’ Mullet 3-1/8" Purple ChartreuseThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action. Xtreme Flash with X-Rap® attitude...

Rapala X-Rap Twitchin Mullet 3-1/8" Hot Pink [SXRTM08HP]

X-Rap® Twitchin’ Mullet 3-1/8" Hot PinkThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action. Xtreme Flash with X-Rap® attitude triggers the...

Rapala X-Rap Twitchin Mullet 3-1/8" Electric Chicken [SXRTM08EC]

X-Rap® Twitchin’ Mullet 3-1/8" Electric ChickenThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action. Xtreme Flash with X-Rap® attitude...